︎Title:

AIRDREAM: Streetscape



Streets are the lifelines of any city. If someone wants to explore the culture of any city, the streets are the best place to wander all day long.  Streets are one of the crucial city elements that signify the public life of the place. Hence, streetscaping becomes the determining criteria for the success of the city.  Streetscape is a term used to emphasize the importance of streets in a city. The streetscape of any city portrays the natural built fabric of the street that adds to the experiential quality of that space.

Streets are one of the crucial city elements that signify the public life of the place. Hence, streetscaping becomes the determining criteria for the success of the city.


The streetscape of any city portrays the natural built fabric of the street that adds to the experiential quality of that space. Streets are the lifelines of any city. If someone wants to explore the culture of any city, the streets are the best place to wander all day long.

A Street not only provides access to places but can also be a place to be in and experience a space. Streets are used by a number of stakeholders such as pedestrians, hawkers, cyclists, and vehicle users. The residents residing on a particular street also play an important member to analyze the quality of that particular area. Hence, as architects or urban designers, it is our responsibility to one must create streets that provide a liveable experience.


As Architects and Urban Designers, capturing life in a city is very important. The public spaces are the essence of any city and hence, the designer cannot overlook the image such spaces are reflecting. Any streetscape design does not only involve aesthetically improving street life but also it should look at a sustainable approach. The streets are public property; therefore it is necessary that the user should feel a sense of belongingness on that street.

Therefore, the term streetscaping is an important urban design element that has the potential to convert just a path into a happening place. Streetscaping or revitalizing any street can be done by keeping in mind elements that help in creating a better environment.

︎DETAILS

Location:Plaza District, Oklahoma City

Year:    2022- (on hold at owners request)

Team:    The Airdream Social Club
         180 Development
︎DESIGN BRIEF



About The Airdream Social Club

The Airdream Social Club is an open-air, social space for friends, family and four-legged companions to gather and enjoy the Plaza’s District’s thriving arts scene.


Located at 1618 N. Blackwelder (in the parking lot on Blackwelder just south of 16th Street), The Airdream has been fully funded and constructed by participating members of The Plaza Business Alliance, Hillary Self and Abigail Rinderknect. Since the Fall of 2021, they have renovated an OSHA compliant concession stand, a multi-use storage container and produced their first immersive seasonal holiday experience within the shared space.


Planned improvements for The Airdream’s social space include:
  • Existing, fully renovated 1978 Airstream Sovereign, serving as the Concession Stand
  • A rotating, thematic photo booth
  • Green Space
  • Shade Structures
  • Public Patio Seating
  • Toilets
  • Dog-and-Kid friendly areas
  • Public Art Displays


Our Community-Based Mission + Vision
The Airdream Social Club is designed as a flexible, outdoor, mixed-use space in the Plaza District capable of hosting weekly, casual beverage service with patio seating, as well as larger, more curated experiences and live performances. 


Uplifting local creatives, building community and making memories is at the heart of our Mission.  The Airdream aims to continually surprise and delight guests with ever evolving on-site experiences and artistic installations. Fueled by creativity and a passion for experiential, immersive art and entertainment: this mixed-use space embraces and celebrates the eclectic and artistic diversity of Oklahoma City’s Plaza District. 


The Airdream plans to utilize this outdoor space as a gathering place to uplift and inspire the community, via ever evolving art installations and on-site experiences, such as:

  • Seasonal, Immersive Events (such as last year’s “Cousin Eddie’s” Holiday Pop-Up)
  • Local Artist Installations (working with advocates like Plaza Walls + OK Mural Syndicate)
  • Artist Markets + Swap Meets featuring local vendors
  • Farmers Markets + Expos featuring Oklahoma Agriculture
  • Various Community-Building Events such as Pride + Dia de los Muertos celebrations


This outdoor social space will be open weekly (Weds-Sun) for guests to enjoy beverages served from The Airdream (both alcoholic + non-alcoholic), listen to music and experience the artistic vibrancy of the Plaza from shaded patios and eclectic seating areas. 


In addition, The Airdream will host larger seasonally themed, immersive experiences (similar to their first endeavor last fall, “Cousin Eddie’s” - a National Lampoon’s Christmas Vacation themed holiday pop-up) and other experiences, such as “Ride-in” Summertime Movie Nights, Various Markets, Live Music / Dance Performances and much more.


This casual social space will prioritize programming Artists Markets and Live Performances as a platform for Oklahoma artists to showcase their talents while also supporting local businesses serving the surrounding neighborhood by providing continually evolving art installations + seasonal events which encourage community engagement.


What’s your #Airdream?




copyright 2021, adam lanman   contact: adam@atelieral.com